MrBeast Files Trademark for Crypto and Banking App ’MrBeast Financial’

YouTube megastar Jimmy Donaldson, known as MrBeast, has taken a bold step into financial services with a trademark application for 'MrBeast Financial.' Filed under Beast Holdings LLC on October 13, the proposed mobile platform would offer cryptocurrency services, investment banking, and a branded credit card—potentially marking the first influencer-led foray into mainstream banking.

The USPTO filing reveals ambitions beyond digital payments. Beast Industries, another Donaldson entity, previously pitched investors on crypto services and creator-focused financial products. The move mirrors MrBeast's trajectory from viral content to diversified entrepreneurship—his portfolio already includes trademarks for Beast Foods and The Viral Company.

Approval timelines remain uncertain. USPTO data indicates a 5-7 month review period before registration. Should it launch, MrBeast Financial could bridge the gap between Gen Z audiences and institutional-grade crypto services—a demographic largely underserved by traditional banks.